Picture walking into the U.S. Open Merchandise Pavilion at Pinehurst — the sheer scale of it leaves you in awe. With 35,000 square feet of retail space and a dedicated team working tirelessly, this isn’t just any tent; it’s a shopping mecca for golf enthusiasts.
Running the Merchandise Pavilion during the U.S. Open is like orchestrating a symphony. On a busy Friday or Saturday, the Pavilion can handle around 20,000 transactions, comparable to a sold-out event at Madison Square Garden. Every transaction runs smoothly thanks to a well-coordinated effort from 15 USGA staffers, 20 interns, nearly 1,200 volunteers, and about 300 merchandise vendor representatives.
These dedicated individuals spend much of the year strategizing for the 11-day event, which includes a four-day pre-sale followed by championship week. Their mission? To ensure every visitor has a pleasant experience, from selecting the perfect size to breezing through the checkout lines. The visual impact when fans enter the tent and see more than just tables with hats is immediate and gratifying.
Mary Lopusynski, USGA Managing Director of Merchandising & Licensing, takes pride in the seamless operation. ‘It’s fun to stand near the entrance and watch people; sometimes you can actually see their jaws drop,’ she says.
The Pavilion’s offerings are not just about selling merchandise; they play a crucial role in supporting the game of golf. Each purchase contributes to the U.S. National Development Program, the USGA Museum, and turfgrass research for a sustainable game. It’s a full-circle venture where fans’ purchases help preserve and advance the sport they love.
Mary’s journey with the USGA began back in 1995 at the U.S. Open at Shinnecock Hills. Coming from a background working with renowned golf instructor Jim McLean and summers spent at Winged Foot Golf Club, her expertise has been vital in evolving the merchandise operations. While some aspects of the job have changed over the years, the core objective remains the same: delivering an exceptional fan experience.
The Pavilion is constantly evolving, always on the lookout for the next hot product or a unique local craftsman deserving of the spotlight. This dynamic approach ensures that every year, fans have new and exciting items to look forward to, making each visit a unique experience.
In the end, it’s the teamwork and the shared passion for the game that makes the U.S. Open Merchandise Pavilion a must-visit. The synergy among the team members, each carrying out their roles to perfection, creates an environment where everything flows smoothly and fans leave with not just merchandise but memorable experiences.
The U.S. Open Merchandise Pavilion is more than a shopping destination; it’s a well-oiled machine that enhances the fan experience while supporting the future of golf. If you find yourself at Pinehurst, don’t miss the chance to witness this impressive operation in action.
